Starlink Impact Sprint

What we heard

You have the plan. The job now is speed at scale.

Your team has done the analysis. The technology is ready; humans and process move more slowly, and a system moves at the pace of its slowest part. At this scale, the plan needs more hands to land fast, and it has to lift productivity across the whole team.

Starts from your findings. A short validation against your own activity data replaces a long assessment.
Fundamentals first. The right accounts, enough of them every week, and your stage exit criteria.
Follows your calendar. Sprint A after cutover, Thanksgiving week to measure, Sprint B as the Phase 1A test launch.
Leaves the system with you. Your leaders and incoming enablement team run it after we step back.

How this tracks to 10x

More selling time, and a consistent middle of the team

Your 2025 analysis put the chance of reaching 10x at about 56 percent, with a wide range of outcomes. This work raises those odds and tightens the range with two levers: it buys every seller more selling time, and it makes the middle of the team perform consistently.

A seller's year	Hours
Working hours	2,000
Organizational work: internal meetings, training, planning	about 400
Seller Capacity, the hours left for commercial work	1,600
In customer meetings today, 20 to 25 percent of Seller Capacity	320 to 400
Given back by AI, as preparation and follow-up fall from 1.5 hours to 0.5 per meeting	about 540

540 hours is about a third of Seller Capacity, returned to every seller each year and spent with customers. These are working benchmarks; the light assessment replaces them with your numbers.

The numbers we inspect every week

Time in customer meetingsHours per seller per week, from the calendar and Salesforce

Stage-exit hygieneShare of deals that move stage with every exit criterion met

Quality pipeline createdNew opportunities on the right accounts, per seller per week

Win rateFollows the three above, read at 30, 60 and 90 days

At day 90 we rerun your 10x model on the new numbers, so you see how far the odds moved and how much the range narrowed.

The 3x Seller

AI is not bound by the 2,000 hours.

A seller works about 2,000 hours a year. AI works around the clock and across many opportunities at once. It takes on the work around the conversation: research, preparation, administration and monitoring. That frees the seller for the work only humans can do, the conversations that move a deal.

Overnight

Account research and a ranked list of the right accounts for tomorrow, built while the seller sleeps.

Before the call

The brief, the people in the room, and the one question to ask next. Stuck at the critical event on this deal? Here is the question, drawn from the last call.

After the call

The follow-up drafted, Salesforce updated, and any deal missing an exit criterion flagged before the forecast call.

Everything runs on Grok. We supply the content, the prompts and the standard for what good looks like; your engineers own the agents. The goal is to use AI to make the sales experience more human.

The plan

Two sprints to Christmas

The path to the 3x Seller runs in stages. Sprint A builds 1x: fluency with AI and the fundamentals that matter most. Sprint B moves the pilot to 2x, handing the work around the conversation to AI. The three weekly numbers lead and win rate follows, each read against the baseline at every checkpoint.

Oct 5 to Oct 23

Light assessment

Half a day on site, on five live calls
How sellers spend the week, read from Salesforce and tool activity
Weekly numbers baselined and pilot group agreed

Out: your baseline, on one page

Oct 26 to Nov 20

Sprint A

Right accounts, weekly activity, stage exit criteria
Sellers build their AI routines on Grok
Leaders run a weekly review against the process

Starts the week after the October 21 cutover

Nov 23 to Nov 27

Thanksgiving week

No new changes
Day 30 readout against the baseline
Course corrections for Sprint B

Out: what to keep, cut and add

Nov 30 to Dec 18

Sprint B, Phase 1A

The test launch, on what Sprint A proved
AI routines that run without being asked
Your content served in Grok at the moment of need

Day 60 readout before the holiday break

Late January

Day 90 readout

Weekly numbers and win rate against baseline
Your 10x model rerun on the new numbers
Rollout plan for the whole team and new hires

What stays with you

Documented process

Every part of the sprint is documented for people and for AI, and our library is licensed into Grok to serve it at the moment of need.

Process for people and AIEach step, with who runs it: the seller, the manager or a Grok agent

Exit criteriaWhat must be true to move each stage, the same in Salesforce and in Grok

Seller routinesThe overnight, pre-call and post-call routines from both sprints

Weekly leader reviewThe review your leaders run on the three weekly numbers

Trainer kitHow the rest of the field moves from 1x to 2x to 3x after the pilot

Investment

Recommendation

Item	What it covers	Price
Light assessment	Half day on site on five live calls, how sellers spend the week from your own activity data, and the weekly numbers and pilot group agreed	$10,000
Impact SprintTwo sprints, October to December	Fundamentals training for sellers in both sprints, AI routines on Grok for every seller in the pilot, leaders and trainers equipped to run the weekly review, the written process and trainer kit, and the 30, 60 and 90 day readouts	$110,000
Impact Assurance Retainer30 hours	A revenue architect on demand for call analysis, AI coaching builds and whatever becomes the next priority	$35,000
Content license for Grok12 months	Our library of materials, loaded into Grok for just-in-time learning on live deals	$40,000
Total		$195,000

Option: a weekly day on site

A Winning by Design revenue architect at Hawthorne one day a week through both sprints, seven days in all, at $5,000 a day ($35,000). On site for the assessment, the Sprint A kickoff and the day 30 readout is already included. Travel billed at cost.

Ready when you are

The data model across the full customer lifecycle, inbound routing by ICP, and the quote to cash workflow. Each is outside this box and can be scoped once the Salesforce foundation is in place.

Who you work with

Your revenue architects

Two to three revenue architects from this team run the sprints with your team, on site and remote, and stay on call through the retainer to make sure impact is achieved.

Lindsey Bye

Antoine Mandy

Alia Pirani

Selena Rice

Next steps

Ready to start the week of October 5

Sunday callThirty minutes Sunday afternoon or evening, whenever works best for you.
Agree the numbersThe weekly numbers and the pilot group, with Dan Zurek.
AssessmentFive live calls and your activity data, done before cutover.
Sprint AKicks off October 26, the week after Salesforce goes live.

Appendix

The 3x Seller

The thinking behind this program, from Winning by Design's Growth Institute.