Starlink Impact Sprint

What we heard

You have the plan. The job now is speed at scale.

Your team has done the analysis. At this scale, the plan needs more hands to land fast.

Starts from your findings. A short validation against your own activity data replaces a long assessment.
Fundamentals first. The right accounts, enough of them every week, and your stage exit criteria.
Follows your calendar. Sprint A after cutover, Thanksgiving week to measure, Sprint B as the Phase 1A test launch.
Leaves the system with you. Your leaders and incoming enablement team run it after we step back.

The 3X seller

AI works the other 16 hours of the seller's day.

Most of a seller's year goes to work that is not the customer meeting. The sprint moves that work to AI, so the hours in front of customers grow without waiting for hiring to catch up.

2,000Working hours in a seller's year

About 400Spent on administration

320 to 400In front of customers, 20 to 25 percent of the remaining 1,600

These are our working benchmarks. The assessment replaces them with your numbers before cutover.

Overnight

Account research and a ranked list of the right accounts for tomorrow, built while the seller sleeps.

Before the call

The brief, the people in the room, and the one question to ask next. Stuck at the critical event on this deal? Here is the question, drawn from the last call.

After the call

The follow-up drafted, Salesforce updated, and any deal missing an exit criterion flagged before the forecast call.

Everything runs on Grok. We supply the content, the prompts and the standard for what good looks like; your engineers own the agents.

The plan

Two sprints to Christmas, each read against your baseline

One north star metric, agreed with you in the first week (win rate is the likely candidate), read at every checkpoint against the baseline.

Oct 5 to Oct 23

Light assessment

Half a day on site, on five live calls
How sellers spend the week, read from Salesforce and tool activity
North star metric and pilot group agreed

Out: your baseline, on one page

Oct 26 to Nov 20

Sprint A

Right accounts, weekly activity, stage exit criteria
Sellers build their AI routines on Grok
Leaders run a weekly review against the process

Starts the week after the October 21 cutover

Nov 23 to Nov 27

Thanksgiving week

No new changes
Day 30 readout against the baseline
Course corrections for Sprint B

Out: what to keep, cut and add

Nov 30 to Dec 18

Sprint B, Phase 1A

The test launch, on what Sprint A proved
AI routines that run without being asked
Your content served in Grok at the moment of need

Day 60 readout before the holiday break

Late January

Day 90 readout

North star against baseline
Scale plan for the full team and new hires

What stays with you

A library your team and your AI both use

Content in GrokOur library, licensed for twelve months and loaded where sellers already work

Seller routinesThe overnight, pre-call and post-call routines from the sprints

A living playbookThe pilot group's best examples, served before the call

Leader reviewThe weekly review your leaders run against the process

Trainer kitEverything your incoming enablement team needs to run the next cohort

Investment

Everything inside one box

Item	What it covers	Price
Light assessment	Half day on site on five live calls, how sellers spend the week from your own activity data, and the north star metric and pilot group agreed	$10,000
Impact SprintTwo sprints, October to December	Fundamentals training for sellers in both sprints, AI routines on Grok for every seller in the pilot, leaders and trainers equipped to run the weekly review, and the 30, 60 and 90 day readouts on the north star metric	$110,000
Impact Assurance Retainer30 hours	A revenue architect on demand for call analysis, AI coaching builds and whatever becomes the next priority	$35,000
Content license for Grok12 months	Our library of materials, loaded into Grok for just-in-time learning on live deals	$40,000
Total		$195,000

Option: a weekly day on site

A Winning by Design revenue architect at Hawthorne one day a week through both sprints, seven days in all, at $5,000 a day ($35,000). On site for the assessment, the Sprint A kickoff and the day 30 readout is already included. Travel billed at cost.

Ready when you are

The data model across the full customer lifecycle, inbound routing by ICP, and the quote to cash workflow. Each is outside this box and can be scoped once the Salesforce foundation is in place.

Who you work with

Your revenue architects

Two to three revenue architects from this team run the sprints with your team, on site and remote, and stay on call through the retainer.

Next steps

Ready to start the week of October 5

Sunday callThirty minutes before your flight to tighten the box.
Agree the metricThe north star and the pilot group, with Dan Zurek.
AssessmentFive live calls and your activity data, done before cutover.
Sprint AKicks off October 26, the week after Salesforce goes live.